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FIRST MOVERS

ADVENT CALENDAR

Go on. Make December a little more exciting.


Get a delicious head start on Christmas with our ADVENT CALENDARS, filled with extraordinary flavour combinations, Danish craftsmanship and a few festive surprises along the way.


Choose your perfect Christmas countdown and enjoy complimentary shipping and a jar of D - SALT & CARAMEL (115g), on us. The offer ends on 22 October.


FIRST MOVERS

ADVENT CALENDAR

Go on. Make December a little more exciting.


Get a delicious head start on Christmas with our ADVENT CALENDARS, filled with extraordinary flavour combinations, Danish craftsmanship and a few festive surprises along the way.


Choose your perfect Christmas countdown and enjoy complimentary shipping and a jar of D - SALT & CARAMEL (115g), on us. The offer ends on 22 October.

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EVERY CALENDAR PURCHASE INCLUDES A COMPLIMENTARY GIFT

Order by 22 October and receive a complimentary jar of D - SALT & CARAMEL (115 g), plus free delivery.

Meet Your Match: Our Two Advent Calendars

Two ways to count down. Which one is yours?

LARGE ADVENT CALENDAR

The First Movers campaign ends on 22 October.
  • 4 pieces (or the equivalent) behind every door - because one is rarely enough.
  • A delicious gift is included
  • Inspired by our iconic liquorice jars – now reimagined for the festive season.
  • 690 g of deliciousness to unwrap, discover and enjoy.
  • Free shipping across the EU.
79€
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ADVENT CALENDAR

The First Movers campaign ends on 22 October.
  • 2 pieces (or the equivalent) behind every door. Just enough to keep you coming back for more.
  • A delicious gift included
  • Free shipping across the EU.
  • Perfect for sharing, gifting or keeping entirely to yourself. We won’t judge.
  • 345 g of festive deliciousness to unwrap throughout December.
49€
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Over 55.000 Five Star Reviews
from customers worldwide
  • "Best advent calendar I’ve ever had!"

    This is my first Lakrids product and I will definitely be ordering again next year, it's a great way to try all the different flavours. Good packaging, all recyclable but feels like quality and tastes amazing.

    - Jan

  • "Amazing gift"

    Great looking advent calendar with two yummy treats on the side.
    Amazing products as always from Lakrids by Bülow.

    - My

  • "A high quality product in every way"

    The packaging is very well thought out and stylish and the liquorice is exceptionally good,
    it has a true artisan feel. Without a doubt the best I have ever tasted.

    - Elina

LARGE ADVENT CALENDAR

The First Movers campaign ends on 22 October.
  • 24 days of delicious anticipation: Open a new door each day to discover something unexpected, all the way to Christmas.
  • Exclusive flavours: Discover flavours created especially for the Advent Calendar, including never-before-released favourites.

  • More to share: Each day brings 4 pieces (or the equivalent) of delicious LAKRIDS BY BÜLOW - although we won’t blame you for keeping them to yourself.

  • Inspired by an icon: Designed in the spirit of our iconic liquorice jars, with a festive twist.
  • 690 g of indulgence: That’s 690 g of chocolate-coated liquorice to make the countdown considerably more delicious. 

79€
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"The collection leans into nostalgia, tactility and storytelling. The ornaments create a visual language of warmth and tradition, while the layered details and rich colours are inspired by Danish hygge: comforting, intimate and joyfully shared."

- Magnus, Head of Design

ADVENT CALENDAR

The First Movers campaign ends on 22 October.
  • 24 days of discovery: From crispy centres to indulgent chocolate coatings, there’s something delicious waiting behind every door.
  • Exclusive flavours: Discover never-before-released creations, made especially for this year’s ADVENT CALENDAR.

  • A little something every day: Each day brings 2 pieces (or the equivalent) - perfect for sharing, gifting or enjoying solo.

  • 345 g of chocolate-coated liquorice: Because December deserves a little indulgence.

49€
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RECYCLABLE PACKAGING

The calendars are reduced to only a few grams of plastic.
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24 DAYS OF TREATS

Enjoy crispy surprises and sweet delights every day up to Christmas.

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COOKED IN DENMARK

We produce all the liquorice in our factory in Copenhagen

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SHARE-FRIENDLY

Each day contains multiple pieces of delicious treats!

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FULL OF SURPRISES

Indulge yourself with chocolate, liquorice and fruity flavours together in perfect combination. Gluten and gelatine free.

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THE PERFECT COUNTDOWN

An advent calendar is the perfect countdown for Christmas Eve.

FIRST MOVERS

Free shipping + a gift

Order your Advent calendar and receive a complimentary jar of D - SALT & CARAMEL (115g), plus free delivery.
Why order now? After 22 October, a complimentary gift will no longer be included when you purchase your Advent calendar.
OFFER ENDS

22 October

3
Days
3
Hours
3
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LAST MOVERS

23 October–1 December

Free shipping only


The complimentary 115g gift will no longer be included.


LAKRIDS LOVERS EARLY ACCESS (ENDED)

16 September–22 October

Choose your own complimentary gift


As a LAKRIDS LOVER, enjoy free UK shipping plus a complimentary 115g jar in the flavour of your choice, including CLASSIC CARAMEL, CHERRY SOUR, D - SALT & CARAMEL, B - PASSION FRUIT, etc.

FREQUENTLY ASKED QUESTIONS

Do you have questions? We have answers. 

The ADVENT CALENDAR contains at least 2 pieces or an equivalent amount of liquorice daily, while the LARGE ADVENT CALENDAR contains 4 delicious pieces or an equivalent amount of liquorice every day.

No. Both advent calendars are free from gluten and gelatine.

The ADVENT CALENDARS offers are available online and in our own stores. Find your nearest store here!

LAKRIDS LOVERS: 2.  - 15. September (Ended)
As a LAKRIDS LOVER you get to buy before everyone else and choose your own gift among a selection of flavours - including FREE SHIPPING.

FIRST MOVERS: 16. September - 22. October As a FIRST MOVER, you get to buy the calendars with FREE SHIPPING and a small jar of CLASSIC (115g) as a gift.


LAST MOVERS: 23. October - 1. December If you waited this long, you can buy our calendar and get it with FREE SHIPPING if you live in the EU.

We dispatch our Advent calendars on an ongoing basis. We recommend ordering early, as they have previously sold out early in the season.

The calendar is full of surprises, so we can't reveal all the flavours. But rest assured, you'll find many of our current and former favourites such as liquorice with milk chocolate, SALTY CARAMEL, CRISPY CARAMEL, PASSION FRUIT, SALMIAK and many, many more.

For our LARGE ADVENT CALENDAR, you can also enjoy new flavours that we have developed to be enjoyed for the first time in our LARGE ADVENT CALENDAR.

The contents of the calendar will not be the same as last year. The advent calendars will contain many of the same flavours that you have come to love, as well as new ones. The LARGE ADVENT CALENDAR will feature several new flavours that no one has ever tasted before!

The shelf life is 10 months. All calendars are produced in summer and early autumn so they are fresh for you to enjoy in December!

The calendar should be stored in a dark and cool place (20-23°C is fine). Keep it away from moisture and heat.

The advent calendar has been designed with our 7.2 cm measure in mind. The size of the calendar is (28,8 cm x 28,8 cm x 7,2 cm). Exactly the same height as a small jar and twice the width/length of a regular jar.

The large advent calendar is designed in our iconic jar shape and measures 36 cm x 18 cm.
We have been a certified B Corp since 2024 and continually work to improve our social and environmental impact. Our advent calendars are made from recyclable cardboard, while the thin bags protecting the liquorice can be sorted as plastic waste. By reducing material use and supporting recycling, we aim to conserve resources and reduce packaging waste.
You can dispose of the calendar as a cardboard box. The small bags containing the product go in the plastic waste. 
Ingredients

Mixed liquorice with chocolate: 52% white, dulce, milk and dark chocolate (EU) (sugar, cocoa butter, milk powder, cocoa mass, whey powder (milk), milk fat, natural flavours, emulsifiers (soy lecithin, lecithin)), molasses, sugar, rice starch, glucose syrup, invert sugar syrup, 2% raw liquorice (non-EU), 1% cocoa butter (non-EU), whole milk powder, agave syrup, glazing agents (gum arabic, shellac, carnauba wax), rapeseed oil, salt, sea salt, sunflower oil, fruit powders ((strawberry, raspberry, passion fruit, mango, peach, lime peel (freeze-dried)), (pineapple juice, banana (spray-dried)), date powder (dried), 0.1% cherry juice granules (EU), lemon juice powder, matcha powder), honey, stabilizer: gum arabic, ammonium chloride, acids (malic acid, citric acid), cranberry (dried), 0.1% cocoa nibs (non-EU), caramel (sugar, glucose syrup, cream, salted butter, skimmed milk powder, sea salt), 0.05% alkalised cocoa (non-EU), natural flavours, vanilla flavoured cream powder (cream (spray-dried), natural flavour), dextrose, brown sugar (sugar, cane sugar syrup), concentrates (blackcurrant, lemon, turmeric, spirulina), emulsifiers (soy lecithin, lecithin), colours (calcium carbonate, iron oxide, carmine, beet root, curcumin, beta-carotene, caramel), vanilla extract, vanilla powder. White chocolate: Cocoa: 26% minimum. Dulce chocolate: Cocoa: 23% minimum. Milk chocolate: Cocoa: 34% minimum, milk solids: 18% minimum. Dark chocolate: Cocoa: 70% minimum. Gluten free. Double chocolate may occasionally contain cocoa husk. Gluten free. Protect from heat and moisture.


Nutrition information per 100 g

Energy 1954 kJ / 466 kcal

Fat 20 g

Of which saturated fat 12 g

Carbohydrates 67 g

Of which sugars 50 g

Protein 4.1 g

Salt 0.99 g

Mixed liquorice with chocolate: 52% white, dulce, milk and dark chocolate (EU)(sugar, cocoa butter, milk powder, cocoa mass, whey powder (milk), milk fat, natural flavours, emulsifiers (soy lecithin, lecithin)), molasses, sugar, rice starch, glucose syrup, invert sugar syrup, 2% raw liquorice (non-EU), fruit powders ((strawberry, passion fruit, raspberry, peach, lime peel (freeze-dried)), 0.1% cherry juice granules (EU), lemon juice powder, (banana, pineapple juice (spray-dried))), rapeseed oil, 0.5% cocoa butter (EU), glazing agents (carnauba wax, shellac, gum arabic), salt, agave syrup, concentrates (blackcurrant, lemon, turmeric, spirulina), ammonium chloride, sea salt, sunflower oil, cranberry (dried), stabilizer: gum arabic, 0.1% cocoa nibs (EU), whole milk powder, caramel (sugar, glucose syrup, cream, salted butter, skimmed milk powder, sea salt), colours (calcium carbonate, beta-carotene, iron oxide, carmine, caramel, beetroot, curcumin), dextrose, 0.1% alkalised cocoa (EU), vanilla flavoured cream powder (cream (spray-dried), natural flavour), natural flavours, emulsifiers (sunflower lecithin, soy lecithin), acids (malic acid, citric acid), vanilla powder. White chocolate: Cocoa: 26% minimum. Dulce chocolate: Cocoa: 23% minimum. Milk chocolate: Cocoa: 34% minimum, milk solids: 18% minimum. Dark chocolate: Cocoa: 70% minimum. Gluten free. Protect from heat and moisture.



Nutrition information per 100 g

Energy 1921 kJ / 458 kcal

Fat       19 g

Of which saturated fat  11 g

Carbohydrates  67 g

Of which sugars  51 g

Protein 4.1 g

Salt 0.86 g