OUR STORY
This is the story of the world’s smallest liquorice factory and one man’s desire to make the whole world fall in love with liquorice.
INTRODUCING
THE DESIRE TO CREATE SOMETHING SPECIAL
Born into a family of entrepreneurial spirits, Johan Bülow always knew, that he wanted to create something special. He threw his passion and attention into licorice – a Scandinavian favorite that he felt was underappreciated and deserved to be taken seriously. He put in the hours and learned the craft the hard way, and by 2007 he was ready to cook, roll and cut his very first product.
2007
THE FIRST PRODUCT COMES TO LIFE
On 07.07.07 the first Lakrids by Johan Bülow shop opened in Svaneke. The idea was to cook the licorice in the shop, making sure that you could smell it in a radius of 100 meters. It worked. Everything was sold out within two hours. The last customer even bought the sample bowl on the counter.
2008
the first factory
Johan bought a licorice machine and installed it in his newly rented factory in Taastrup, scaling production, to meet demand.
This is where licorice NO.1, NO.2, NO.3 and NO.4 were born.
2009
CHOColate COATED LICORICE
Johan decided that he wanted to explore the potential of gourmet licorice even further, and decided to coat his licorice in chocolate, which has long been a popular treat in Iceland.
In Denmark, people were at first sceptical about the idea, but soon the first chocolate-coated gourmet licorice, A - THE ORIGINAL, saw the light of day. A gluten-free sweet licorice core, coated in exclusive milk chocolate and rolled in fine licorice powder.
2017
A decade of lakrids
We might have celebrated our 10 year anniversary, but we are just getting started. Our vision is to spread the love for licorice around the globe.
Not only the sweet kind, not only the salty one, but the whole spectrum of flavours that can be achieved when using licorice as a spice.
We make the world love licorice, one piece at a time.